Mandarin Oriental’s Festive Collection
Client :
Mandarin Oriental, Bangkok
Year :
2024
Descriptions
The gift collection from Mandarin Oriental presented in these images transcends mere confectionery packaging; it is a vessel for the "Oriental Experience". Every element is meticulously designed to create an immediate sense of wonder and prestige during the festive season.
Material and Construction Techniques :
Bag
The bag is crafted from high-quality, heavyweight premium canvas, chosen for its ability to maintain a sharp, structured silhouette even when empty. A key technical detail is the metallic gold piping along the edges, which serves a dual purpose: it reinforces the bag’s durability and acts as a sophisticated frame for the printed artwork, mimicking a gallery canvas. The handles are robust yet soft, engineered to provide a comfortable grip while supporting the bag’s structured form.
Travel Trunk Bag
Trunk Architecture: Crafted using traditional trunk-making techniques, these pieces feature a high-integrity form reinforced with protective corner guards to ensure durability and a classic aesthetic.
Hardware Details: Polished gold-tone metal clasps and handles demonstrate superior craftsmanship, ensuring the trunks can be repurposed as elegant home decor or keepsake chests long after the festivities.
Embellishment and Branding :
Bag
the design avoids loud logos in favor of a heritage-inspired illustration. The detailed artwork depicts a high-society gathering at The Mandarin Oriental Hotel in a bygone era, effectively communicating the brand’s "Heritage" and "Exclusivity." This approach transforms the bag into a collectible piece of history rather than just a branded commodity.
Travel Trunk Bag
Heritage Illustration: Detailed line drawings of the historic "Authors' Wing" and scenes of traditional afternoon tea serve to reinforce the hotel’s legendary status and long-standing history.
Logo Placement: The iconic "Fan" symbol of Mandarin Oriental is positioned with quiet elegance on box lids and product tags.
Finishing Touches: Satin ribbons in gold and bronze add layers of opulence, transforming the act of unboxing into a truly ceremonial event.
Color Psychology :
Bag
Off-White/Cream: Evokes a sense of purity, timelessness, and understated luxury.
Gold: Symbolizes wealth, excellence, and the glow of the holiday season, instantly elevating the perceived value of the canvas material.
Travel Trunk Bag
Sage and Olive Green: These primary tones signify tranquility, sustainability, and timelessness, providing a sophisticated backdrop that feels classic rather than trendy.
Gold Accents: Used for handles, locks, and intricate patterns, gold symbolizes celebration, prosperity, and the hotel's five-star service standards.
Cream and Ivory: These clean, neutral backgrounds allow the vibrant colors of the gourmet treats—such as the red berries and rich brown cakes—to stand out prominently.
Design Concept : Beyond the Box
Bag
"Timeless Elegance & Nostalgia." By translating archival imagery onto a contemporary lifestyle accessory, the design creates a bridge between the hotel’s glorious past and the modern connoisseur.
Travel Trunk Bag
Past and Present: The design masterfully bridges the Victorian-Colonial era with modern sensibilities, appealing to both traditional collectors and contemporary enthusiasts.
Gourmet Destination: The unified aesthetic of the internal smaller boxes ensures "Brand Unity," presenting a cohesive look that confirms the hotel as a premier destination for fine living.
Packaging Overview
