Songkran Splash Away Design and Production
Client :
W Bangkok Hotel
Year :
2025
Descriptions
Design Concept : The Modern Floral Celebration
The core concept of this design is a contemporary reimagining of "Tropical Florals," the classic symbol of the Songkran festival. By interpreting traditional patterns through a modern, edgy lens, the design captures the "Playful Luxury" identity of W Bangkok. The pattern features an all-over print with a dynamic, multi-directional layout, symbolizing the fluid movement, joy, and non-stop energy of the festivities.
The subtle integration of brand elements within the floral clusters elevates the garment from a standard seasonal shirt to an exclusive designer piece, reflecting the lifestyle of urbanites who appreciate art and high-end leisure.
Color Psychology : Vibrant Energy & Sophistication
The color palette is strategically chosen to evoke specific emotional responses and enhance the wearer’s presence:
Vibrant Fuchsia and Magenta: These dominant hues represent love, vitality, and friendliness. They are designed to instill a sense of joy and confidence.
Solar Orange and Yellow: Accents within the petals evoke the warmth of the sun and cheerfulness, stimulating a feeling of refreshment and vigor.
Azure and Soft Violet: These cool tones provide a visual contrast to the warmer hues, offering a "cooling" effect reminiscent of water during the festival.
Crisp White Background: Acting as a clean canvas, the white base ensures the intricate patterns remain bold yet sophisticated, maintaining a "Clean & Chic" aesthetic.
Material and Techniques : Comfort Meets Craftsmanship
To ensure the attire is functional for the tropical heat and water festivities, the materials and production techniques were meticulously selected:
Fabric: The garments utilize high-quality, breathable fabrics such as premium Rayon or Silk-blends. These materials offer a soft touch against the skin, a graceful drape, and quick-drying properties.
Printing Technique: We employed Digital Textile Printing to achieve high-definition color precision. This technique brings the floral dimensions to life with vivid clarity while being more eco-friendly by reducing water and chemical waste compared to traditional methods.
Tailoring: The silhouette balances a Relaxed Fit for comfort with structured fashion elements. For men, the classic short-sleeve button-down offers a timeless summer look, while the women’s one-shoulder dress with a matching fabric belt provides a high-fashion, elegant silhouette that transitions perfectly from pool to party.
Product Overview
