The Bar Sathorn Menu - Jigsaw

The Bar Sathorn Menu

Client :
The House on Sathorn

Year :
2023

Inside, the menu unfolds like a curated gallery, showcasing intricate watercolor vignettes that celebrate the brand's legacy and Thailand's timeless charm. The richness of the color palette, achieved through superior offset printing techniques, breathes life into the illustrations, inviting guests to explore the fusion of history and mixology.

Premium Material Selection :
The tactile experience begins with the hardcover casing, which is wrapped in a deep royal purple Linen book cloth. This choice of material provides a textured, matte finish that is both durable and regal. The purple hue pays homage to the noble history of the brand, while the fabric texture ensures a non-slip, premium feel for the guest.

The internal pages printed on high-grammage uncoated ivory paper to 200 gsm. This off-white, matte stock was likely chosen to reduce glare under bar lighting and to provide a "watercolor paper" feel that complements the custom illustrations within.

Advanced Production Techniques :
The front cover features a central, intricate filigree emblem rendered in gold foil. This technique uses heat and pressure to bond the metallic leaf to the fabric, creating a slight indentation (debossing) that catches the light beautifully.

To ensure the menu can lay flat (as seen in the "open" image) and withstand frequent use, it utilizes a case-bound construction. The pages are gathered into signatures and sewn together before being attached to the hard cover, providing maximum longevity compared to standard adhesive binding.