Central Cenfinity Mooncake Box 2024

Client :

Central

Descriptions :

The core concept of this packaging is "Eternal Value." This is reflected in the brand name CENFINITY, a portmanteau of Central and Infinity. The design prioritizes the "Unboxing Experience," elevating it beyond a standard container. The box features a "double door" or "gatefold" opening mechanism from the center, evoking the sensation of opening a portal to a luxurious world or uncovering a hidden treasure.

The intricate, interconnected patterns symbolize a complex yet orderly structure, communicating the precision and attention to detail that are hallmarks of premium products.