InterContinental Bangkok Festive Box
Client :
InterContinental Bangkok
Year :
2025
Descriptions
The Art of Packaging: A Fusion of Luxury and Meaning
Material and Construction Techniques :
The structure is designed as a Rigid Box, ensuring high durability and a premium tactile feel. The most striking feature is its Gable Shape (triangular top), which utilizes precision Die-cutting and Scoring techniques to maintain sharp, clean lines.
The Folding Mechanism: The box features a sophisticated "fold-out" construction where the front panel extends to become a flat base, enhancing the unboxing experience.
The Interior: Within the base, a 6-slot custom divider is used to secure the products. These dividers are likely crafted from high-quality paperboard, arranged in a grid to ensure both aesthetic symmetry and structural integrity.
Hardware: The inclusion of a fabric ribbon handle at the apex adds a functional "tote-like" quality, bridging the gap between a gift box and a luxury handbag.
Embellishment and Branding :
The exterior embellishment focuses on intricate, flowing gold lines that mimic waves or the mane of a horse, creating a sense of movement.
Graphic Elements: The focal point is the classical illustration of a white horse, symbolizing elegance, success, and noble heritage.
Branding: The brand logo is positioned subtly at the upper center of the gable. To achieve this look, techniques such as Hot Foil Stamping are likely employed, allowing the logo to catch the light and contrast beautifully against the matte finish of the paper.
Color Psychology :
The collection utilizes two distinct color palettes to evoke different emotional responses:
Deep Red: Represents wealth, energy, and good fortune—particularly in Eastern cultures. It creates a sense of celebration, prestige, and high visual impact.
Pale Pink / Champagne: Communicates softness, romance, and "Quiet Luxury." This palette appeals to a sense of grace and modern sophistication, making it ideal for delicate or feminine gifts.
Gold Accents: In both versions, the gold linework serves as a unifying element that signifies premium quality and timeless value.
Design Concept :
The core concept is "The Heritage Journey." The silhouette, which resembles both a traditional roofline and a vintage travel trunk, suggests the act of carrying well-wishes from one home to another.
By featuring the horse as a central motif, the design evokes themes of strength, speed, and progress. The unique flip-top opening mechanism transforms the act of receiving a gift into a "reveal," treating the internal contents like hidden treasures. This design successfully elevates a standard product into a memorable keepsake.
Packaging Overview
